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  • Writer's pictureTricia Scheer

The "Vera" Scarf - My Fashion Sense Onboard as a Flight Attendant

Updated: Oct 3, 2022

All tied up and ridin’ high. ✈️🤍✈️

This is one of my favorite scarfs! I wear it the most. My scarfs are unique in that they are made by Vera Neumann. In 1947 Neumann created her first screen- printed scarves. Her earlier scarfs were signed in a smaller print and the ones made in the late 50’s were larger and capitalized. Prices for her artwork range from $2500 to $10,000 each. Fashion historians attribute the “signature scarf” to Vera; she initiated the trend when she began signing her products in the late 1940's. Vera was an artist turned fashion designer who began making scarves and patterned fabrics with her husband, a textile manufacturer, during WWII. Faced with post-World War ll fabric shortages, she initially turned to army surplus parachute silk. What began as a cottage industry (they had a silkscreen custom-built to fit their dining table) transformed into a huge brand and company with a history spanning the latter half of the 20th century. Grace Kelly and Marilyn Monroe wore Vera scarves. How can you tell if a vintage scarf is a Vera? They're recognizable for their artistic and unique designs as well as the "Vera" signature in the corner. On some of her earlier designs, there's also a ladybug adjacent to the signature. (And yes, the designs were screened and manufactured in Japan for much of the company's history.)

You can read more about Vera's life and company on Wikipedia. I'm more interested in wearing her scarves. They come in mostly colors of red, white, and blue which is perfect for a patriot like me! 🇺🇸❤️🇺🇸🤍🇺🇸 💙 She does make one pattern lavender in it which you will see me wear onboard.

💟Good news for aspiring collectors: Many Vera scarves are affordable ($5-50 from what I've seen) and available on Etsy.

In addition I purchase all my tailored button up shirts from @brooksbrothers when they go on sale! 😉

Links to Vera scarfs and my button up shirts Below!

Brooks Brothers Button Up Tailored Blouses:

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